What is Digital Marketing? Have you ever thought about digital advertisements, those ads pop up while scrolling down through your Facebook wall? Do those ad results come upfront during your Google search? Sometimes you may notice why some specific ads are following you throughout your digital presence. Yes, this is we called digital marketing.
Unlike the old versions of marketing, digital marketing have the ability to target audience according to their age, gender, interests, location … etc and that’s why ads are following you! Is this sound interesting?
Then check it out three main Weapons of digital marketing:
The Emergence of the internet all over the world creates a large number of opportunities for Business organizations. It has millions of users worldwide, from these millions; we can easily grab the attention of users/customers for your product/service. We can use a Website for attracting online customers, the efforts trying to get a website/page to show up within a Search Engine Results Page (SERP) is known as search engine optimization (SEO). Effective SEO will help your website, blogs to get more Organic Traffic, which means more customer. Different SEO techniques have to be done constantly on your website to earn a better ranking in search engines and of course, this is one of the effective digital marketing methods.
Search engine marketing (SEM), is one of the most effective Digital marketing methods which helps to grow your business in a competitive marketplace. Always remember, there are millions out there to compete with you for the same result. Search engine marketing allows you to promote your products and grow your business in a limited time span. Search engine Marketing is also known as Pay Per Click [PPC].
Online shopping becomes an integral part of modern lifestyle; so the different aspects of SEM will help you to succeed desire result. Search engine marketing (SEM) is the practice of promoting business within a search engine like google, bing, yahoo…etc by paying to them.
Social media marketing (SMM) is another major tool of digital media marketing, where the advertiser can share their content with a large number of people simultaneously. Social media provides a perfect platform to create, connect and share content online. The best advantage of social media marketing is, you can reach a large number of people in a more spontaneous way without paying a large amount of advertisement cost. There are different social media platforms which allow us to advertise our product/services like Facebook, Twitter, Instagram, Linkedin, Google +… etc.
DevaGyan Business Studio Kochi, Kerala Offers all this three important Digital Marketing methods for our clients to build a successful story through digital marketing strategies.