Search Engine Optimization (SEO)

Search Engine Optimization

Internet is today’s most important communication tool. It has millions of users worldwide, from this millions; we are trying to grab maximum number of users for our product/service through our websites. The efforts trying to get a website/page to show up within a Search Engine Results Page (SERP) is known as search engine optimization (SEO).Effective SEO will help your website, blogs to get much more Organic Traffic. A constant work has to be done on your website to earn a better ranking in search engines.Search engine marketing is one of the most important tool in Digital Marketing.

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SEO is a technique and practice which gives better reach for our website. Usually After scrolling  first 5 result pages, other remaining pages is not evaluated by users. This is a common tendency found in online world. So it is important to move a web page to top lists of search engines. A better ranking will be awarded by search engines only if we work constantly on our websites or WebPages.

SEO consist of three main division

  1. On-page SEO

On-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by updating contents regularly or by coding on your page.

  1. Off-page SEO

Off page optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. This technique includes creating backlinks, article submission … etc

  1. Technical SEO

Technical SEO is referred  as website and server optimizations that help search engine spiders crawl and index your site more effectively this helps to improve organic rankings. for example, a secure connection, a interactive design or a fast loading time .. etc.

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