Branding is a discipline that encompasses all the marketing practices businesses undertake to create a name, symbol, or design for itself. Your brand defines your company, It is how the world perceives you and how they distinguish your products from your competitors.

Branding is a deliberate differentiation. If you look at all the big brands, they have found ways to associate their products or services to a specific term. Every time you think about a successful brand you are connecting it with a feeling or an emotion.
Branding is not just about creating a logo or a catchphrase, it’s about creating connections. Telling people who you are, what you do, how you do it, and how you want to be perceived. So people can understand, connect, and resonate with your brand. It’s just like telling a story,

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